“You can be anxious, sensitive, kind and wear your heart on your sleeve. You can be a mother, or not, you can be an ex-Mormon, or not, you can be a nerd, a crier, a hugger – you can be all of these things, and not only can you be here – you can lead, just like me.”
A girl can dream.
I was born in Haskovo (where tennis star Grigor Dimitrov’s from!), in southern Bulgaria, a couple of hours from both the Black Sea and the Aegean. My beginnings were humble, but my dreams weren’t - and those early experiences continue to shape my journey. I’m so grateful to my supermum for raising me to be kind and strong (and thanks, dad, for the small rebellious streak!). I’m grounded in who I am as person: I’m part of the 20% of the population who are highly-sensitive, as well as part of the 4% who are empaths - and it’s how I do business, too.
My career began…
…shortly after I completed my studies in Germany and the Netherlands. I spent the first eight years working in consultancy, managing projects for EU clients - initially based in Belgium, and then, after a year, in the UK. Over time, I became fascinated with London’s music scene and decided to change career direction.
In 2023, I landed my first role in the creative industries with Creative UK and Creative PEC (funded by AHRC!). Today, I consult for clients from the public, private and not-for-profit sector, including artists, music and creative organisations. I also work events, curate playlists and write a blog.
I’m on a mission!
…to shake up the music business (just a little!). With a passion for A&R, music strategy, operations and DEI; my superpower is doing things differently - not the way they’ve always been done. I’m committed to doing so, with gusto, with glory, and YES, with jazz hands.
As well as music,
…I’m never not chasing summer.